We are two friends who met during a summer camp. Jan Roháč, last year MSc Geography student at Charles University in Prague, and Martin Jůza, who just successfully completed his film directing studies at Tomas Bata University in Zlin. Behind the start up is Honza’s idea that was originally intended to be implemented within a different context – ‘ironing creases‘ in a relationship due to various situations that individuals find themselves in. Further thinking led to the current concept of ‘Ironing ladies’.
Every new step we take in our start up brings new responsibilities. We do not want to be just a standard charity project that lives off grants. We want to give work and thus empower women carers who are disadvantaged in the society yet who have an appetite for work and don’t just want to rely on state handouts. At present we are focusing on providing services in Prague but, arguably, every town deserves a dedicated personalised ironing service provided by ‘Ironing ladies’.